The Influential Advisor
Are you a financial advisor looking to stand out as an influential leader and attract the clients you truly want to serve? You’re in the right place. Each episode of The Influential Advisor Podcast explores the art of authoritative positioning—giving you actionable strategies to amplify your expertise, elevate your practice, and become the go-to authority in your market. Join Paul G McManus and industry insiders as they share proven tactics, inspiring success stories, and insider tips to help you lead with influence, build enduring trust, and take your advisory practice to the next level. If you’re ready to move beyond the noise, define your unique value, and grow your business on your own terms, this podcast is for you. Welcome to The Influential Advisor Podcast, where high-impact advisors learn to rise above the rest.
The Influential Advisor
Unlocking the Power of Short Books: Authority Marketing for Financial Professionals with Paul G. McManus
Experience the power of self-publishing with "The Short Book Formula: A Financial Professional's Guide to Writing a Book in 6 Weeks to Attract Ideal Clients," by Paul G McManus, now available in audiobook format, narrated by Tony Maree Torrey.
Learn more by going to: www.theshortbookformula.com
Are you an astute financial professional - a financial advisor, a tax-planning CPA, a life insurance producer, or a business advisor? If so, this audiobook is precision-tailored for you. It illuminates the path for those eager to augment their professional influence and engage their ideal clients via the respected avenue of self-published authorship.
"The Short Book Formula" demystifies the intricate world of authorship. It empowers financial professionals to craft and publish insightful books expediently, without compromising on quality. As a strategic blueprint, it guides you in creating compelling narratives that magnetize your target clients and cement your status as an unrivaled authority in your field.
Embedded in this audiobook is a straight-forward, effective methodology for communicating your expertise in language that's both accessible and engaging. By eschewing overused jargon, it helps you fashion content that captivates your audience, irrespective of their time constraints.
Yet, the unique potency of "The Short Book Formula" extends beyond its writing and publishing philosophy. It cleverly weaves your products and services into your narrative, creating a tapestry of valuable insights that leave an indelible mark on your readers. By supplying invaluable content first and then elegantly linking it to your offerings, you generate a lasting impression that intrigues your readers and encourages them to seek your professional services.
What's more, "The Short Book Formula" isn't about making a profit from book sales. Rather, it unveils a book-centric marketing paradigm to identify your ideal readers, engage them effectively, and smoothly guide them from being intrigued listeners to gratified clients.
Join the adventure of self-publishing with "The Short Book Formula," as Tony Maree Torrey's adept narration brings the words off the page, offering you an immersive and enlightening auditory experience.
Claim your free audiobook copy at: www.theshortbookformula.com
Dedication. This book is dedicated to all my amazing business mentors and collaborators. Specifically, i'd like to thank my dad, rick McManus, for all his help and support in running my company. Tony Marie Torrey for helping me, over the past eight years, build a business that I love. Dan S Kennedy for teaching me about authority, marketing and the value of being a published author. And Mike Capuzzi, who inspired and taught me how to write my very first short book.
Speaker 1:Part one Welcome Forward. How would you feel to hold your very own published book in your hands? In this book, you'll learn from someone who has been there the very steps to follow to experience this accomplishment for yourself. While considering the end result of this achievement, take a moment to contemplate the process. Putting a book out into the world involves reflection of what is most important to you, an organization of the concepts that you believe are most impactful to your audience. The most difficult part is often stepping back and deciphering exactly who you want to reach with your message and what they most need to hear. This is the hidden value in authoring the book that Paul G Mannis can best help with In the most genuine way. Paul is skillful at asking the right questions by uncovering the pivotal elements that help people shine. I know this because I have worked with Paul for several years. I've had the privilege of hosting Paul on numerous webinars. He's even interviewed me for his podcast at one point and it was one of the most comfortable and personable conversations I've had about the work that I do through in Corsa.
Speaker 1:Paul combines his years of marketing experience, his genuine interest in getting to know people and his expertise in utilizing the leading online platforms to bring about results for his clients. He is straightforward and motivating. Every time I talk to Paul, i learn a new marketing technique and I feel empowered to put it into action. The in Corsa audience consistently provides great feedback on Paul's instruction. In the short book formula, paul lays out the exact path for building your authority. With a book, you will learn not only how to uncover the needs your ideal clients are looking to meet. You will discover how to structure your solutions to create a compelling response to those needs, and Paul follows through to provide examples of how you can use your book in real life situations to open doors and when more of the work you are looking for. As an author of three books, a frequent speaker to CPAs on the topic of building online presence and the founder of more clients more fun. Paul is uniquely qualified to help financial professionals build their authority through writing a book. After reading this book, you will want to start writing down your ideas and schedule time with Paul to bring your own book to life. We can all use someone in our corner to propel us to new heights. Liz Briggsan, cpa, director of Education and Partnerships in Corsa.
Speaker 1:Who this book is for, we both know time is precious and I surely do not want to waste your time if the short book formula a financial professionals guide to writing a book in six weeks to attract ideal clients is not for you. Therefore, let me be upfront and crystal clear on exactly who I wrote this book for. I wrote the short book formula for financial professionals, mainly financial advisors, tax planning, focused CPAs, life insurance producers and business advisors who want to leverage the speed, control and autonomy of being a self published author. These men and women are skilled in financial planning, tax planning, exit planning and other business advisory services. They play a crucial role in the success of business owners and high net worth individuals. The short book formula is for the financial professional who would like a quick and effective way to become a published author so that they can get their book out into the world to help them attract their ideal clients. I believe that writing and publishing a book should be a quick, efficient and profitable process. That's why I have developed a unique approach that allows financial professionals to write and publish their books in record time without sacrificing quality. By following the methods in this book, you'll discover how to make it blindingly obvious to your ideal prospects that you are the only logical choice for them and that you have a tremendous amount of value to bring to the table.
Speaker 1:Our approach to writing and publishing is designed to help our authors create books that are focused, concise and easy to understand. We believe that by using simple, clear language and avoiding unnecessary jargon or complexity, we can help our authors create books that are accessible and enjoyable to read, even for those with limited time. But the real value of our approach is in the way it connects your book to your products and services. By offering helpful information first, and then carefully connecting the dots to your offerings, you can make a lasting impression on your readers and entice them to want to do business with you. And the best part, you don't have to rely on selling books to make money. Instead, your book-centric sales and marketing approach will help you target the right readers, have them raise their hands when the time is right and help you easily convert them into paying clients. So if all this sounds good to you, please keep listening. My promise to you this book exists for two reasons. Reason number one so that you'll eventually hire me and my team to help you implement everything you read here. Reason number two to inspire and motivate you on the benefits of writing and publishing a short book, so that you'll actually want to do reason number one as quickly as possible.
Speaker 1:The first thing I want you to know about me is that, as a book coach, ghostwriter and marketing expert, i have seen firsthand the transformative power of writing and publishing a book. Not only does it provide financial professionals with a powerful marketing tool that can help them attract more clients and grow their business, but it also helps them build credibility, authority and influence in their field. I have helped my clients navigate the often intimidating world of publishing, providing them with the guidance, support and resources they need to write, publish and market their books successfully, and I'm proud to say that many of my clients have seen great success with some who have used their book to land speaking engagements, media interviews and other high-profile opportunities. The other thing I want you to know about me is that I am a book yourself solid certified coach, having been personally instructed in 2014 by Michael Port, author of the New York Times bestseller book yourself solid the fastest, easiest and most reliable system for getting more clients than you can handle, even if you hate marketing and selling. Being a book yourself solid certified coach is important for you to know, because it means that I have been trained by one of the foremost experts in the field of marketing and sales for service-based businesses. Since 2015, i've worked closely with over 500 financial professionals and business advisors to help them generate more leads, appointments and sales by adopting a book-centric marketing approach to their business. I share all this with you, not to brag, but instead to let you know you are in good hands and that I know from years of experience how to help financial professionals grow their practice, oftentimes to seven figures and beyond. I promise to do my part and give you a proven and effective system that will help you become an author so you can attract your ideal clients. Introduction As a small business owner, i was always looking for ways to attract the right clients and charge the fees I felt I deserved.
Speaker 1:But with so much competition out there, especially online, it was tough to stand out and make myself known. That's when I decided to write my first book Million Dollar Producer the secret playbook for financial professionals to land high value clients using LinkedIn back in 2019. At first, i was intimidated by the thought of writing a whole book, but I was determined to make it happen. So I started writing and before I knew it, i had a draft And, even though I hadn't finished the book yet, i decided to share the cover of it on social media. The response was amazing. People congratulated me and told me how impressed they were. It felt great, and I hadn't even published it yet. But the most important thing was, once I did publish it, it quickly became an integral part of my marketing and sales process. Suddenly, i was no longer perceived as a salesperson. I was now an authority, an expert, a teacher, and that gave me the confidence and credibility to charge higher fees and attract the clients I've wanted to work with. How my first book helped me achieve an 80% clothes ratio. As we begin this journey together, i want you to understand that the type of book I'm suggesting you write is, first and foremost, a sales tool for your business.
Speaker 1:I remember an incident shortly after I published my first book. A prospect named Tim had been referred to me for my services. In such cases, i typically agree to a 15-minute phone call to determine if the person is a good fit for my services and see if they are genuinely interested in what I have to offer. If the call goes well, we schedule a second appointment on Zoom. One of the keys to this process of achieving an 80% clothes rate for me is giving my prospective clients a copy of my book and asking them to read it before the next meeting, because the book can be read from cover to cover in under an hour. I feel that this is a reasonable request and a great way to determine how serious they are about wanting my help to solve their problems. If they refuse, i don't schedule the next call. This simple step ensures that I don't waste my time on tire kickers and allows me to focus on clients who are genuinely interested in my services. It has become an integral part to my sales process and has helped me avoid wasting time on unproductive meetings.
Speaker 1:Tim agreed to both the reading assignment and to schedule the next Zoom call with me. When we met on Zoom the following Thursday, i asked him about his key takeaways from the book. To my surprise, he admitted that he'd forgotten to read it. I felt a surge of frustration and let him know that because he hadn't read the book, our meeting wouldn't be very productive. I'm sorry, tim said His face on the Zoom screen flushed with embarrassment I can have the book read in the next few days. Can we reschedule? I hesitated, not wanting to waste any more of my time, but something in Tim's sincere apology and genuine interest in my services made me agree to reschedule. A few days later we met again on Zoom. This time Tim was able to discuss the book in detail and shared some of the key points that resonated with him. When I asked him if he had any questions, he said he was very interested in moving forward with my services. We discussed pricing and the next steps and since then Tim has become one of my best clients and he has since referred me to many more clients.
Speaker 1:Since then, interweaving my book with both my marketing and sales process has allowed me to achieve an 80% close rate. I've been able to avoid tire kickers and those who are not serious about doing business with me Even better. Those who do become clients of mine tend to be ideal. They have a great appreciation for the work I do and are genuinely excited about my help And, best of all, because they value the work I do so much, they readily spread the word to their colleagues and others who would most benefit from my services, allowing me to spend very little money on advertising.
Speaker 1:Is this your current experience with prospects? If you're feeling frustrated with your current experience with prospects, i'm thrilled that you have found your way to this book. I truly hope that the one hour you invest in carefully reading this book from cover to cover will provide you with a fresh perspective and renewed enthusiasm for not just increasing your revenue, but building a financial practice filled with the ideal clients who truly value your expertise and services. It's time to take control of your business and create the success you deserve. With the insights and strategies shared in this book, you can learn to attract the right clients, charge higher fees, close larger cases and earn the respect you deserve.
Speaker 1:In conclusion, becoming a published author can have a powerful impact on both your own confidence and competence, as well as the way others perceive you. The added credibility and respect that comes with being an author can make all the difference in growing your business and achieving your goals. It's not just about the book itself, but the sense of pride and accomplishment it brings to the author. As you embark on this journey of writing and publishing a book, remember the potential it holds to transform your life and business for the better. So get comfortable, grab a highlighter, pen and paper and get ready to join me for an enlightening journey. If you have any questions or comments, feel free to reach out to me at Paul at moreclientsmorefuncom. Enjoy the ride.
Speaker 1:Part 2 The Short Book Formula. Chapter 1 Why Write a Book? According to a survey of 200 business owners, hear with the key findings when it comes to the return on investment of authoring a book for one's business 94% said it improved their brands. 95% said it generated more speaking engagements. 96% said it generated more clients. 94% said it generated more leads. 97% said it allowed them to charge higher fees. 87% said it generated a more desirable client base. 76% said it allowed them to close more deals. With such overwhelmingly positive results, the better question might be why wouldn't a financial professional write a book? You are very likely an expert in your field with valuable insights and experiences to share.
Speaker 1:Writing a book can help establish your credibility, showcase your knowledge and provide a new way to attract your ideal clients to you. However, as with any creative endeavor, writing a book comes with its own set of challenges Common Challenges, financial Professionals, face Time Writing a book takes time and it can be difficult to find the time to do it. Content It can be challenging to come up with the right content for your book and to organize it in a way that will be useful and engaging for your readers. Where to start It can seem overwhelming trying to figure out where to begin when writing a book, and it can be challenging to stay focused and organized throughout the process. Publishing Resources There are many options for publishing a book and it can be difficult to know which one is right for you and to find the right resources to help you with the process. Confidence It can be intimidating to put yourself out there as an expert and to share your knowledge and experience with others. Imposter Syndrome can make it hard to believe in your own expertise and to have the confidence to share it with the world. The good news is that these are common concerns that many have, and throughout this book that you are reading now, we are going to provide you with solutions so that you can write and publish your own book in as little as six weeks.
Speaker 1:Authorship and the Speed of Trust. Everyone understands the value of having a visible, respected corporate brand, but few understand the power of a personal brand. Most financial professionals launch a business and focus on building visibility or equity for the corporate logo and name, whether it be through high-end graphic design, expensive advertising campaigns, a dominant social media presence or even PR. When you focus on your corporate brand, you're not only playing a game everyone else is playing. You're often playing against some of the biggest brands in the world. When you go head-to-head with larger, established brands, you often find yourself in a losing battle because you're chasing a brand that has a several decades head start in terms of awareness and often in marketing budget. This is a fool's errand, as you just don't have the resources or name recognition to compete with the largest corporate brands in the industry. Authorship levels the playing field by focusing on an individual's personal brand, meaning that you essentially become your own brand. Against the backdrop of a marketplace that is increasingly skeptical of large corporate brands, authorship can accelerate the speed of trust like nothing else.
Speaker 1:Imagine a business owner's company was just acquired for an eight-figure amount and the owner, Bob, was interviewing four different financial professionals who specialize in exit planning and advanced tax strategies. And each of these professionals has the expertise and experience necessary to earn the business and provide sound financial advice. Assuming each of the four financial professionals is trustworthy and has good relationship skills, what makes one stand out versus another, especially if each one is associated with large firms that have established brands? Not much right Now. Imagine that one of our four financial professionals, ryan, has published several short books on the topics of exit planning and advanced tax planning. Ryan is frequently quoted in the news. When business owner Bob does a Google search on Ryan's name, there are a plethora of links to his books as well as well-known media sites. Bob orders copies of two of Ryan's books from Amazon and spends an hour reading each book from cover to cover. Who do you think Bob the business owner chooses to hire, as Ryan had already established his credibility before Bob ever met him in person? instead of feeling like he's about to receive a sales pitch, bob feels fortunate to have gotten a meeting with such an authority, and Ryan now has a significant edge as he's prescribing solutions instead of selling services.
Speaker 1:A significant case file from commoditized CPA to leading authority how Steve used authority marketing to stand out in a crowded field. As Steve reviewed his notes in the car on the way to the conference centre, he couldn't help but feel a mix of excitement and nerves. He had been preparing for this moment for weeks and now it was finally here. As the car pulled up to the building, steve took a deep breath and steeled himself for the task ahead. He was about to appear on stage to speak to a group of affluent dentists and he was determined not to let nerves get the better of him. Just a few years ago, steve was a typical CPA engaged in tax preparation for clients, waiting for his next client meeting. Now, as the leading authority in the field, he was waiting to speak on stage to a group of affluent dentists. How had things changed so much for Steve?
Speaker 1:His transition from a commoditized CPA to a recognized authority in his field began with a decision to play a game no one else knew was being played. He recognized that he was fighting an uphill battle in a crowded space and he knew he had to do something to stand out from his competitors. He wanted to work smarter, not harder, and so he embraced the idea of authority marketing by publishing his first book. Using his expertise and credentials, steve was able to build his authority and leverage it to great success. He wrote several other short books, spoke at events and used media appearances to showcase his knowledge and skills. And it paid off. Steve became a well-known expert in his field, was able to attract the exact type of clients he had always dreamed of attracting, and he was getting paid the fees that a few years ago would have seemed impossible to command.
Speaker 1:As he waited backstage at the conference center, steve couldn't help but feel grateful for the opportunity to speak to such a prestigious group of dentists. He knew that his message would be well received and he was excited to share his expertise with the audience. Finally, it was time for Steve to take the stage. He walked out to a packed room of dentists all eager to hear what he had to say. Steve took a deep breath and began his presentation, confident in his ability to deliver a valuable and informative talk. As he spoke, steve could see the dentists hanging on every word. They were engaged and interested in what he had to say, and Steve knew that he was making a real impact. When he finished his presentation, the room erupted in applause and Steve knew that he had done his job well. After his talk, steve was approached by many of the dentists in attendance, all eager to learn more about his advanced tax planning strategies. Steve was happy to oblige and he spent the rest of his conference answering questions and sharing his expertise with the attendees.
Speaker 1:The single most valuable benefit to becoming an author is accelerating the speed of trust. When you do so, you're not seen as someone who has something to sell, but instead as a thought leader that has something to teach. The key is to use authorship to establish trust before you ever sit down with someone. When you do this, you don't have to establish your credibility or make the case as to why you are the best resource. You can go right to discussing the problem and determining whether you are the right person to help. Your prospects are more willing to take your recommendations and agree to your fees without shopping around. In other words, authority reduces the sales cycle. Your prospects feel lucky to be talking to you and are going with you because of who you are rather than what you offer. This is because you have demonstrated in advance that you are a trustworthy expert. Authority equals authority. The word author is part of the word authority and that connection is no coincidence. When you become an author, you are taking on a position of authority in your field. By writing a book, you are showcasing your expertise and establishing yourself as a thought leader in your industry. This not only sets you apart from your competition, but also gives you the credibility and confidence to charge higher fees and attract the clients you want to work with. In short, becoming an author is a powerful way to build your authority and grow your business.
Speaker 1:A book can be gifted. How many sales have you lost over the years after someone had a great conversation with you? You were confident they were going to buy and then they came back and said I talked to so and so and I don't think this is right for me. Now Here's what actually happened in that exchange. Your prospect tried and failed to sell your service or offer to someone who didn't also watch the webinar, listen to the podcast or consume the sales message, because the trusted advisor wasn't there. They didn't get it. The best part about a book is that it can do the talking for you and even does the talking for your prospect who needs to sell your ideas to their spouse or other trusted advisor. You can see this in your own buying behavior. How many times have you told someone to check out a book that you enjoyed? I would bet that it's significantly more times than you have ever told someone to check out a webinar that you've watched. It is culturally normal behavior to share books. It is culturally abnormal and weird to share sales presentations such as webinars or video sales letters. Many clients of mine report stories of their prospects sitting down and reading their book together with their spouse and the couple coming up with the conclusion together to purchase my client's financial planning services.
Speaker 1:In highly competitive and skeptical niches, such as life insurance, the book can become a tool your prospects use to pass around and get outside opinions While they're trying to make a buying decision. You're getting more and more exposure for free. A well-written book is a tool that does all you're selling for you. It's also a tool that has a history that people respect. Now tell me, are there any other sales tools quite like that? In conclusion, writing a book can be a powerful and effective way for financial professionals to establish their credibility, showcase their expertise and generate new business.
Speaker 1:The benefits of writing a book are clear and the return on investment can be significant. With the right approach and the right support, it is possible to overcome the common challenges that many financial professionals face when writing a book. By following the steps outlined in this book and using the short book formula, you can write and publish a book that will help you stand out in a crowded marketplace and attract more clients, bigger commissions and higher fees. Take action today and schedule a 15-minute phone call directly with me to discuss how we might be able to help you write your book. Go to wwwtheshortbookformulacom. Forward slash schedule to access my online calendar link, or email me at Paul at moreclientsmorefuncom. Just mention that you are currently reading this book in your message.
Speaker 1:Chapter 2 The Secret to Engaging Your Reader. When it comes to writing your book, there are key questions that you'll want to ask yourself to ensure the book's success. Some of these questions include 1. What are my objectives for writing this book? 2. What do I want my readers to get out of it? 3. Who is my primary audience? 4. What pain is my audience experiencing because they haven't read my book yet? 5. What transformation will my audience experience once they read and implement the advice in my book.
Speaker 1:When positioning his book for success, mark Miller, ceo of Hilton Tax and Wealth Advisors, settled on several key points. He wanted his book to introduce business owners to the value proposition of Hilton Tax and Wealth Advisors, introduce them to the concept of a virtual family office and give them reasons to see why their current CPA or tax preparer may not be giving them the best advice when it comes to reducing taxes. Additionally, he wanted to give business owners hope and confidence that they can legally reduce their tax burden. His primary audience was business owners paying at least 20,000 in taxes per year. These business owners were experiencing frustration and dissatisfaction with their current tax advice and Mark's book promised to provide them with the solutions they were seeking.
Speaker 1:The success of Mark's book can be seen in the high close ratio of his initial appointments to new clients. By establishing his authority on the subject and providing a clear process, mark is able to confidently discuss the benefits of his services without coming across as pushy. Similar to my close ratio of 80% that I mentioned in an earlier chapter, Mark II is closing an amazing 80%. He attributes this success to the fact that every one of his prospects, has read his book from cover to cover, giving them a deep understanding of his knowledge and the value he brings to the table. This helps to rapidly build trust and credibility, unlock the power of emotional connection.
Speaker 1:It's essential to understand the reader on a deep level to ensure your content resonates with them. To do this, you must get inside their head and understand the thoughts they're having, as well as the emotions they are feeling. By understanding what is keeping them awake at night, what they are mad about and their daily frustrations, you can create content that speaks directly to their needs. You can give them a sense of hope by letting them know that there is something out there that will help them reach their desired outcome. Content that speaks to these desires will form an emotional bond between the reader and your work. When done properly, it will have a lasting impact on the reader and will be remembered long after they finish reading your material. It is only through this careful exploration of understanding their wants and needs can you truly connect with your readers.
Speaker 1:Here are some questions to ask about your ideal target reader to help you come up with your hook for your book. What is keeping them up at night? What are they mad about? What are their daily frustrations? What do they desire the most? What are they looking to achieve? As you go through these questions, remember your ideal target reader wants to learn more about you, your business and how you can specifically help them Get something they crave Reduce pain, expenses, wasted time, etc. In pleasure, health time, money and comfort. Insights interviews. One of the best ways to answer the questions above with a high degree of certainty is to conduct what I call an insights interview with your ideal reader.
Speaker 1:Michael Budnick, a financial advisor client of mine, recently wrote and published his third book, the Prosperous Nurse Your Roadmap to Wealth, health and Happiness. Michael had a number of nurse clients already and he wanted to create a book that would magnetically attract more nurses to his financial planning services. So, as a part of his writing journey, i gave him the assignment of conducting three insights interviews with his existing nurse clients. Here were some of the insights he got directly back from one nurse named Michelle. Note. Since these were existing clients, he framed the questions as prior to us working together. Here are a few of the answers Michelle provided to his questions What are your pains?
Speaker 1:I felt like I was on my own, with no personal guidance. I was one of 10,000 employees. I would get very little advice from the 403B representative at my hospital. I didn't feel like I had a personal connection to anyone or that anyone was personally invested in my success. It was just me trying to figure out my finances on my own. What are your frustrations? There is little to no education for nurses about retirement. At the hospital where I work. We are lucky to have two choices for our retirement plans a defined benefit or a defined contribution. However, i didn't even understand what those were. The education provider was not tailored to individuals and felt impersonal. There were only a few people at the hospital that were available to provide guidance and it felt like there was no personal investment in my success. It was just a one size fits all approach to retirement planning, with no consideration for my individual needs and circumstances.
Speaker 1:What kept you up at night? The market has been volatile during the COVID-19 pandemic and it feels like a rollercoaster ride. I'm trying to stay positive and believe that everything will work out in the end, but it's hard not to worry about whether I will be okay in a few years. It's this uncertainty that keeps me up at night. What do you want? I want peace of mind in my life, including peace with my finances and relationships. I just want a peaceful existence overall. What are your beliefs about money? I believe it's important to have a savings account for unexpected expenses. I'm not a person who likes to leave things to chance and worry about things as they come up. I prefer to plan ahead and be conservative with my money. I know that at the end of the day, i'm the only one who can really help myself. Even though I have friends and people I can rely on, i try to be as self-sufficient as possible.
Speaker 1:The key to effective insights interviews is to look for patterns. That's why I typically recommend doing a minimum of three insights interviews with your target reader. When you ask them the same questions, you'll start to see those patterns, as well as the language they use to express themselves. One interesting fact we discovered as a result of these insights interviews with nurses was that they didn't seem motivated to become rich. They were more motivated by security and overall quality of life. Originally, we had planned to call Michael's book Smart Nurses Finish Rich, but because of the insights, we ended up changing the title and all the content that followed from it to the prosperous nurse. In conclusion, understanding your target ideal reader is essential to writing content that will resonate with them. To gain the necessary insight, it's helpful to conduct insights interviews with these people who fit your target demographic. These conversations can help you discover their struggles and frustrations, their dreams and desires, as well as their motivations and goals. By connecting with them on an emotional level and speaking directly to their needs, you can create content that authentically engages readers. With the right approach and a genuine understanding of your reader's point of view, you can now craft content that instantly captures their attention and successfully converts readers into clients.
Speaker 1:Chapter 3. The Short Book Formula. As a financial professional, you know how important the advice you give to your clients can be. It can literally help them with their financial success. As a result, there can be the temptation to want to pack in as much useful information into your book as possible. After all, this shows how well you know your subject matter right. However, sometimes a book that is too long and daunting can prevent your ideal clients from actually reading and benefiting from your expertise. I know this first hand, having recently purchased a book by well-known CPA author, tom Wheelhouse, only to never make it past the first chapter. In fact, research shows that only 9% of readers make it past the first chapter with longer business books. That's why the Short Book Formula focuses on creating a short, engaging book that will grab your clients' attention and provide them with valuable information upon which they can then immediately take action, ideally by hiring you to help them do so. Here are nine methods we recommend to help ensure your readers not only buy your book, but they read it from cover to cover, thereby maximizing your chances of turning them into clients.
Speaker 1:Keep it short. For business books, shorter is often better than longer. Writing your book as concisely as possible can help ensure that essential information is communicated in a clear and impactful way. A short book allows readers to quickly digest the key points without being overwhelmed by hundreds of pages of text. The most valuable books are those that are well-structured, organized and focused on providing actionable insights. Here are a few examples of famous non-fiction books that adhere to this principle The Art of War by Sun Tzu, 96 pages. The Prince by Nicola Machiavelli, 94 pages. The Communist Manifesto by Karl Marx, 40 pages. Animal Farm by George Orwell, 58 pages. Go For No. Yes Is The Destination, no Is How You Get There. By Richard Fenton and Andrea Waltz, 80 pages. The One Minute Manager by Ken Blanchard 113 pages.
Speaker 1:A short book also enables readers to more easily apply the content to their own unique situation. By limiting the length of the book, authors can focus directly on their target audience's needs and interests instead of rambling about topics that may not be relevant or useful. This helps ensure that readers receive maximum value from their investment in the book, allowing them to get started quickly with implementing strategies for success. Remember your prospective clients are busy people. They don't have time to read a 200-page novel masquerading as a business book. Stick to the essentials and make sure every word counts. We recommend 12,000 words. Keep it focused. When you're writing a shorter book, you can't afford to include fluff or filler content. Every sentence should serve a purpose and move the story forward. It's important to choose one main topic or theme and focus on it. This will help keep the message focused and ensure that each sentence serves a purpose in furthering the ultimate end them reaching out to you to do business.
Speaker 1:As the person selling your thing, it's obvious that what you have is what your prospect needs. For prospects, however, it's not so simple. All potential buyers have a certain amount of fear about buying, which can manifest itself as doubt, trepidation, second guessing, lack of self-confidence, foot-dragging, irrational behavior, etc. Buyers doubt themselves because they've made bad choices in the past. They doubt your product or services because they don't understand it. Doubt is the natural state of a prospect. Accept it, learn from it, do something about it. In my mind, the book is the most disarming, natural and effective way to persuade someone into believing in themselves, your offer and the future you can provide for them. Books are honest. When written correctly, they are trustworthy by name alone. They are not a webinar or lead magnet or other marketing trick in prospects minds. They are a real thing, a value offer For us. A book is a powerful tool for belief change. When people's beliefs change, they carry a tremendous amount of momentum with them towards action. It manifests itself as excitement, commitment and eagerness the perfect set of buying behaviors.
Speaker 1:If you have more topics that you want to cover, it's better to write multiple books than to try to cram everything into one book. For example, my first book, smart Million Dollar Producer, was narrowly focused on helping life insurance agents tap into both the power of LinkedIn as well as my then business partner's coaching program for them. My second book, million Dollar Producer, dropped the tie-in with my former business partner and instead focused specifically on the secret source I provide financial professionals to tap into LinkedIn and to land high-value clients. This third book is now narrowly focused on helping financial professionals write and publish a book within six weeks. Bottom line, the more focused the intended reader and the subject matter, the easier it is to attract your ideal reader to want to read your book. Second, to actually get them to read it. And third, as a result of the previous two actions, motivate them to then reach out to you for help.
Speaker 1:Use client stories and case studies to make it compelling. To drive the message home, it is useful to include specific client examples and case studies, which will help readers understand the concepts more clearly. These examples and case studies provide vivid descriptions and detailed facts, giving readers an emotional connection with what they're reading. Using these types of resources can help create a captivating story that resonates with readers on a personal level, as they can relate their own experiences to what they've read. Furthermore, using words with higher semantic richness allows authors to create stories that go beyond the obvious surface level information. This will help further engage readers, immersing them in a unique narrative experience which has the power to make lasting impressions. All of these techniques combined can contribute towards developing truly inspiring pieces of writing that offer deep insights into broad topics or themes. What if I can't use actual client names in a case study? That's perfectly okay. One thing I recommend you do is simply change the name and tell the story, or even create a composite story of a few of your clients that highlight the results that you have helped them achieve.
Speaker 1:Write for people who believe what you believe. We don't trust everyone. We trust people within our community. Every decision we make in our lives is a piece of communication. It's our way of saying something about who we are and what we believe. This is why authenticity matters. This is why you have to say and do the things you actually believe, because the things you say and do are symbols of who you are, and people look for those symbols so they can find like-minded people who believe what they believe. If you write about what you believe, you will attract people who believe what you believe. This is how you magnetically attract ideal clients to want to reach out to you as a result of reading your book. People want to do business with those who they feel they can legitimately trust.
Speaker 1:Make it. Multimedia Video is an incredibly effective way to establish no like and trust with a complete stranger. It allows the viewer to see and hear the person they are interested in forming a relationship with. Seeing someone's expressions and body language can quickly form an emotional connection that might take much longer to form over text. It also serves as a personal touch point, allowing potential clients to feel as if they know the person on the other side of the screen. One way we do this with our clients in our million dollar producer author program is to conduct an author interview on video with our client that we then include in their book as well as use in their other marketing to help promote the book.
Speaker 1:Publish it to Amazon. Publishing your book to Amazon is a great way to get your book out into the world without having to go through the traditional publishing route. By using Amazon, you can make your book available to potential readers quickly and easily. Not only does this make it easier for interested prospects to purchase and receive a physical copy of your work, but it also eliminates the need to deal with agents and publishers who may not be interested in publishing your work. I can publish a book like this one you're reading now for you on Amazon within a few days, once you have the manuscript and book cover ready. Not only does Amazon allow you to print a single physical copy on demand, but by using Amazon Prime, you can ship this book anywhere in the United States at no additional charge. This is revolutionary.
Speaker 1:Be clear from the beginning about your intentions. Let the reader know from the beginning that this is an introduction to your services and a conversation starter, and that's why you wrote the book. Do not shy away from stating this. You may recall from the beginning of this book how I did that. In the chapter called My Promise to You, i wrote this book exists for two reasons. Reason number one so that you'll eventually hire me and my team to help you implement everything you read here. Reason number two to inspire and motivate you on the benefits of writing and publishing a short book, so that you'll actually want to do reason number one as quickly as possible. Nobody likes bait and switch, so be upfront with your reader about your goals for the book and what they can expect to get out of it. Make it direct response. Direct response describes a form of marketing that is designed to get a response from the recipient, unlike most marketing, which is typically one way in the direction. Direct response marketing is meant as a two-way conversation between the sender and the recipient. Your goal as an author should be to engage with your reader and inspire them to take action. The short book formula is all about getting your readers to take the actions you prescribe. You'll notice that throughout this book, i use call to action CTAs where I deem appropriate.
Speaker 1:Don't go it alone. Working with an experience guide, such as my company, can be incredibly beneficial for those looking to write and publish their book in as little as six weeks. With us, you'll receive personalized attention and guidance to ensure that the book is in your voice, that it resonates with your ideal reader and, most importantly, gives you a positive return on investment. We understand what it takes to create a successful narrative guaranteed to capture the attention of readers. Furthermore, our marketing services help ensure that your messages spread far and wide, so you can start experiencing the rewards of your hard-earned work as soon as possible. A million dollar producer author program is designed to help you go from start to finish in writing and publishing your book in as little as six weeks. Now that you've learned the steps to creating a powerful and impactful book in just six weeks. It's time to get started. Crafting a book quickly may seem like an insurmountable task at first, but with our support, it's very doable. The key is crafting content that is succinct yet effective. Additionally, creating direct response calls to action for your reader to reach out to you to engage in your services will help turn your book into a rich source of leads, appointments and revenue with your ideal clients. Get ready to jumpstart your creative process and take the next step towards becoming a successful published author. Go to wwwtheshortbookformulacom forward slash schedule to schedule a complimentary 15-minute consultation to see if our services are right for you.
Speaker 1:Chapter 4 short book formula examples. At this point, i thought it would be helpful to show you several real-world book examples that I've had the privilege to assist with and publish for my clients. Each of these books are written by everyday financial professionals who understand the power of packaging their knowledge, experience and insights into a short book to create their desired marketing and sales goals. These books are all under a hundred pages and focused on a specific big idea that resonates with the targeted reader. They're easy to read in just an hour or so, making them a more efficient and effective way to share one's knowledge and expertise. In contrast to traditional 200 page books that can be time-consuming to read and write, short books offer a powerful alternative that drive real-world revenue results. The due diligence project how open source, peer-reviewed due diligence is supercharging elite CPA firms and family officers while disrupting a multi trillion dollar industry.
Speaker 1:By Alex Sonkin, the prosperous nurse your roadmap to wealth, health and happiness. By Michael Budnick, Wealth beyond taxes how pharmaceutical professionals are using the tax code to their advantage to generate more income and wealth. By Christopher Lester, the tax savvy real estate professional proactive tax planning for maximum earnings and savings. By Danny Fink, the ESG data revolution sustainable fuel for tomorrow's business. by Michael Poisson Never run out of money How to retire with certainty in an uncertain world. By Timothy Van Hooten In search of the perfect investment redefining wealth and retirement income strategies. By Robert Padilla, the Tax Free Business Owner How Business Owners Can Use the Tax Code to Legally Pay Zero Taxes. By Mark Miller, the Business Owner's Financial Playbook Why Your Best Short Term Strategy is Long Term Thinking. By Chris Ball, catherine Toone and Dan Zeck.
Speaker 1:In this final example, you'll notice that there are three authors. This is a great way to collaboratively create a book that business partners can all derive maximum value from and can become a go-to piece of marketing collateral for the firm. Chapter 5 Your Book as Your Business Card. As of the time I'm writing this, you can purchase a single copy of your book from Amazon for roughly $3.50 plus tax. If you have Amazon Prime. You can then send a copy of the book anywhere in the United States at no additional cost, and it will arrive in roughly two to three business days. Conversely, if you meet with a lot of people in person, you can order a large quantity of the books directly from Amazon for less than $2.50 per book. Either way, once you have your book, you should start thinking about maximising it as your new business card, as the way Jane did to great success. The Secret to Networking Success How Jane Used Her Book to Stand Out and Attract New Clients.
Speaker 1:The networking event at the local Chamber of Commerce was packed with people all justling for attention and trying to make connections. Jane stood awkwardly on the edge of the room, feeling out of place and overwhelmed. She hated these types of events. The forced small talk and awkward pitches always left her feeling drained and unfulfilled. But this time was different. This time she had a secret weapon her new book.
Speaker 1:As a financial advisor, jane had spent years honing her skills and knowledge and she wanted to share that expertise with the world. So she had written a book on personal finance filled with practical tips and strategies for anyone looking to improve their financial situation. As she clutched her purse filled with 20 copies of her new book, she took a deep breath and tried to push aside her nerves. She had to do this. She had to make connections and grow her business. So she squared her shoulders and stepped into the fray.
Speaker 1:At first it was tough going. People were rushing past her, barely giving her a second glance. But as she approached each person with a friendly smile and a copy of her book, she could see their attitudes shift. They stopped, engaged in conversation and listened as she asked them thoughtful questions to learn more about who they were, and vice versa. Here I wrote this book on personal finance, jane said as she handed a copy to a young couple. I think you might find it helpful. The couple eagerly accepted the book and thanked Jane for her generosity. As they continued to talk, jane could see their eyes light up as they asked her questions about her work and expertise. You know, i'm actually looking for a financial advisor. The husband said I think you might be exactly what we're looking for. Could we set up a time to meet and discuss things further? Over the course of the evening, jane handed out 20 copies of her book and immediately received seven requests for appointments from those whom she engaged in conversation. As she drove home that night, tears of joy streamed down her face. She couldn't believe the difference a book had made. It had given her the confidence and authority she needed to stand out in a crowded room and make meaningful connections, and now she had a whole new group of prospective clients eager to engage with her.
Speaker 1:From that point on, jane was a changed woman. No longer did she dread networking events. In fact, she couldn't wait to attend as many as she possibly could. She had discovered the power of her book to attract new clients and she was eager to continue leveraging that power to grow her business. At each event, she followed the same strategy. She struck up conversations with potential clients, asked them thoughtful questions about their lives and careers, and for those who seemed genuinely interested in Jane's book and expertise, she would offer them a complimentary copy and schedule an appointment. For those who accepted her book as a gift. She would gently ask them to spend an hour in advance of their appointment to read it. That way they could both make the best of their time when they met in person or on Zoom.
Speaker 1:As Jane's business continued to grow, she found herself with a full schedule of appointments with new clients, and at each meeting she made a point to ask for a referral and offer a copy of her book. To her surprise, she found that her prospects were more than happy to oblige, even though she was only asking for one referral. She would often give her a list of two or three people who they thought could benefit from her services, and they were excited to make the referral, eager to share their positive experience they'd had with Jane with their friends and colleagues. I can't believe how easy this is, jane thought to herself as she jotted down the names of her new referral prospects. I used to struggle to get even one referral, and now people are practically throwing them at me. When she thought about her conversations with her new clients, jane realized that part of the reason for this sudden influx of referrals was their perception of her as a quasi-celebrity. As an author, she had a level of prestige and authority that set her. Apart from other financial advisors, her clients were proud to be associated with her, eager to share their relationship with others, and sometimes they even asked her to autograph their copy of her book.
Speaker 1:Chapter 6 The Value of a Book Launch Party. According to a study by Marketing Sherpa, it is 50% easier to sell to an existing customer than it is to acquire a new one. This means that by focusing on your existing client base, you can generate new business more efficiently and with less effort. In addition, existing customers are also more likely to spend more and be more loyal, leading to increased revenue and long-term growth for your business. That's why having a book launch party with your existing clients, vendors and strategic partners can be a valuable and effective way to promote your book. A book launch party is a celebration of your book's release and can provide an opportunity to share your book with a group of supportive and interested individuals. Another benefit of a book launch party is that it can help build buzz and excitement around your book. A book launch party can be a fun and engaging event and can generate positive word-of-mouth and social media buzz. You could even contact your local newspaper and invite them to your party and request they do a story on it. A book launch party can be held in person or online, depending on your preferences and the circumstances. An in-person book launch party can provide an opportunity for face-to-face networking and engagement, while an online book launch party can reach a wider audience and be more easily accessible.
Speaker 1:Client Case File maximizing your network how Jake Barton used his book launch party to attract over 130,000 in new business. Introduction in this case study, we'll explore how our client, jake was able to use his book launch party to promote his financial planning business and attract new clients. Background Jake is a holistic financial planner and has just released a book, with our help, on the topic of comprehensive financial planning for healthcare professionals. He was looking for ways to promote the book and his financial planning business. He decided to host a book launch party to celebrate the release of his book and share it with his network. Objectives promote Jake's financial planning business and attract new clients. Share Jake's expertise and knowledge with others through the book. Engage with Jake's existing clients to create an opportunity for them to become interested in additional services. Strategy Jake invited his existing clients, as well as other professionals in the healthcare industry, to the book launch party.
Speaker 1:He held the event at a local venue and provided refreshments and snacks. During the event, jake presented a short presentation about his book and led a Q&A session where guests could ask questions. He also invited the local newspaper to attend, which they did. He offered each guest three complimentary copies of his book. One copy was signed and that was meant for them to keep. The other two copies were given with explicit instructions that they should be given to like-minded colleagues, family members or friends. Results the book launch party was a success, with a higher attendance rate and positive feedback from guests. As a result of the event, six of his existing clients asked to schedule appointments so they could discuss additional services that were now top of mind. Eight of the other attendees who were not yet clients decided to schedule time with Jake to discuss his services And, lastly, jake was able to attract 11 new referrals. The cost to Jake for holding the event was less than $1,000. Three months later, when I spoke to him, jake calculated that he earned an additional $130,000 worth of business as a direct result of the event. That was only made possible because he wrote and published his book. Conclusion hosting a book launch party can be a valuable and effective way to promote your business and attract new clients. By sharing your expertise and knowledge through a book, you can engage with your existing network and build buzz around your business. Jake's success demonstrates the impact that a book launch party can have on driving business growth and success. Jake is already planning his next book and wants to have it launched in 2023.
Speaker 1:Chapter 7 How to Grow a Seven-Figure Financial Practice Guest chapter by Toni Marie Torri, la's foremost business success coach for financial professionals and author of your million-dollar accelerator six proven strategies to grow a seven-figure financial practice. For 20 years, financial professionals and founding CEOs often the same person have hired me to help them scale their businesses. I've had the good fortune to work with some very high-level producers and those who just needed a helping hand and some smart strategies to play at that level. I've been working closely with Paul G McManus since 2014. He has been both my client and colleague, and it's been an honour to help him grow his business to seven figures, so I was excited when he invited me to contribute to this book.
Speaker 1:Once you work with Paul to set up your authority and get your book published, the next question likely on your mind is now what? How do I turn this into new revenue from my business without burning myself out in the process. The sad truth is that too many financial professionals hit an income ceiling and never make the kind of money or the kind of impact that they really deserve. In my experience, there are three core questions that need to be answered for you to build a seven-figure practice. One, how do I attract high-value leads and prospects? Two, how do I convert those prospects into clients while burning the least amount of mental energy and financial resources? And three, how do I accelerate my results? Attract is how you generate the leads, online and off. It's about positioning yourself as the trusted authority so that prospects are excited to speak with you. Gone will be the days of convincing or chasing people because your ideal clients are already pre-persuaded before your conversations with them. Writing and publishing your own short book is a strong way to achieve this And, of course, there are additional ways to amplify this strategy once you have your book in place. Convert is how to increase your conversation rate and turn more perfect future clients into actual clients. Pre-persuading at scale There's an art and science to converting high percentages of prospects into clients.
Speaker 1:You want to build fast, simple, ethical and persuasive systems that you can leverage in a myriad of ways to stay top of mind until the timing is right for your prospects. According to an extensive survey conducted by marketing guru Dean Jackson over a two-year period, 50% of people who inquire about a service never buy anything from anybody. And that's just life. So we've got the 50% left that we can potentially work with. Of that 50%, 15% are what we call now buyers. They're going to do something with someone in the next 90 days. Obviously, we want the now buyers to work with you when they're ready to purchase. Eighty-five percent of these remaining buyers are future buyers and they're looking to purchase between 90 days and two years, and so our job is to make it easy for the now buyers to raise their hands and identify themselves to us, and for us to set up the future buyers so that, when they're ready, they'll think of you and put time on your calendar rather than someone else's.
Speaker 1:Accelerate is how to put your efforts on steroids, how to make it easy and desirable for clients, and even non-clients, to spread the word about you. This is one of the biggest missed opportunities in most financial practices. I get it. The truth is, asking for referrals is hard. It's probably why you're not doing it, or at least not leveraging the full potential of your existing sphere of influence. Giving a referral is hard, which is probably why most of your clients aren't spontaneously doing it, even if they're happy with your services. This is a critical problem you need to solve in your business, because it's a truly powerful thing to have others facilitate introductions and open doors that you never would have anticipated. These introductions don't really cost you anything except a little time and effort and maybe a thank you note. The payoff, however, can be significant. Not only do these introductions often lead to new clients more quickly, freeing up time for you to focus on higher value tasks, but they also have the potential to create a ripple effect, as satisfied clients easily share your services with their networks. Think of it as compound interest for your business.
Speaker 1:The next strategy is leveraging your expert status to tap into other people's networks and establish you as the go to resource for their followers. This is effective because these individuals have already put in the effort and resources to build a community of like minded people. By leveraging their efforts, you can benefit from their hard work and expand your reach. There are endless possibilities for you and your business by incorporating the three core pillars and their accompanying strategies, You can create a clear roadmap and a turnkey system that will attract high value clients and drive your business forward. Don't be limited by the business building model you're using now.
Speaker 1:A lot of financial professionals are missing the boat because they're staying stuck in all ways of doing things when there are proven ways to achieve even greater success. Take my client, paul Harris, for example. In his own words I've been an advisor for 39 years, but my production was like a yo-yo. This year, for the first time, i've maintained my goal each month and all the while I haven't actually had to work as hard. Recently I had my first $200,000 month. Next month I have two deals closing for $300,000, massively exceeding my initial monthly income goal. Several pieces like a puzzle have materialized in my mind, my vision and my actions, and those pieces are coming together. Financially, i've seen a steady improvement and I don't see that changing. Emotionally, i'm more productive when I'm working. I'm enjoying myself much more when I'm off. Working with Tony Marie has been the best money I've ever invested.
Speaker 1:Maybe you can do okay by winging it, but consistently hitting a million dollars or more takes focus and knowledgeable support in building the proven systems designed to get you there. If you'd like to know more, feel free to schedule a 15 minute business accelerator brainstorm at wwwyourmilliondollaracceleratorcom. Forward slash schedule. In this fast paced 15 minute brainstorm, we will take a look at your marketing strategies and authority building systems to see what is and isn't working, review your target market and how you find them, to identify what's possible for you in the next 90 days and beyond, uncover the number one bottleneck restricting your growth and holding you back from scaling, and develop a three step action plan that will get you results in your business ASAP. Here's to your future success.
Speaker 1:Tony Marie, wwwyourmilliondollaracceleratorcom. Part three the path forward. Chapter eight the next step. Congratulations. You're on the verge of achieving a major milestone in your career becoming a published author. With your book, you can attract more of your ideal target clients and stand out in a crowded marketplace. Just imagine the pride you'll feel as you hold your book in your hands and show it off to your loved ones, clients and future prospects. The satisfaction of having someone you've never met. Start a phone call with the words I read your book and I want to work with you. Trust me, it's an incredibly fulfilling feeling that makes all the work of writing and publishing a book completely worth it.
Speaker 1:To have a successful financial practice, it's essential to understand what your clients want and deliver it. Your book can be a powerful tool in this regard. It becomes your salesperson imprint, showcasing what you have to offer and speaking directly to your ideal clients. A well-written book is a tool that does all you're selling for you. It's also a tool that has a history that people respect. Don't hesitate. The time is now.
Speaker 1:I wrote this book for two primary reasons One, to help inspire and motivate financial professionals like you on the benefits of writing and publishing a short book. And two, to extend an invitation to see if working together makes sense for both of us. If you like what you've read so far, let me ask you to consider these questions. One would you like to have the recognition and status that comes with being a published author? Two are you an experienced financial professional who truly brings value to your clients and would love the opportunity to work with more ideal clients? Three do you value working with an expert to guide you, bring out the best in you and prevent mistakes? If your answers are three yeses, then as I see it, you have two pathways in front of you at this very moment in time. One, you can close this book and do nothing with the information I shared.
Speaker 1:If you've made it this far, i surely hope this is not an option. Two, you can schedule a 15 to 30 minute Zoom call with me to ask me any questions you have about our program and determine if it's a good fit. You can schedule your call on my calendar using the following link wwwtheshortbookformulacom forward slash schedule. There's absolutely no fee, no obligation, no risk and nothing to lose by scheduling this call with me. I understand your goals are uniquely yours. This call is about helping you decide if enrolling in our Million Dollar Producer Author Program will help you achieve the specific goals you have in mind and whether it is a good fit for both of us.
Speaker 1:Why I'm uniquely qualified to help you. I'm a firm believer that you are uniquely qualified to be working with certain people Not everybody, but people who get you and what you and your business stand for. I feel the same about my business and, in order for us to see if we're a good fit, i'd like to take a moment now to share a bit more about myself and my background. To that end, i had my colleague, tony Marie Torrey, la's foremost business success coach. Interview me so you can get to know me better and make a judgement for yourself to see if you think I might be the right person to help you. The recorded video is 18 minutes long and you can find it at wwwtheshortbookformulacom forward slash video. I look forward to hearing from you and, more importantly, working together to help you become a published author so you can attract your ideal clients.
Speaker 1:Resources Throughout the short book formula I've shared a number of suggested resources. To help you with the most up-to-date list of these resources, i decided to create a private, reader-only web page where you can see all my recommended resources. By putting these on a web page instead of inside this book, it will allow me to make changes and include new resources as I find them. Wwwtheshortbookformulacom forward slash resource About Paul G McManus.
Speaker 1:Paul G McManus is the founder of more clients, more fun LLC. Mcmf Publishing, creator of the Million Dollar Producer Linked In Program and host of the Million Dollar Producer Show podcast. He has worked closely with over 500 financial advisors, CPAs, life insurance producers and business advisors since 2015. He is also the author of Million Dollar Producer, the secret playbook for financial professionals to land high-value clients using Linked In. He lives in San Diego, california, with his wife, atzako, and his two Boston Terriers, moo and Potato Chips. You can contact him directly at Paul at moreclientsmorefuncom. And don't forget this get my free one-hour training how to use a short book to generate 30-plus warm leads from Linked In per month. As an exclusive and special gift for readers of the short book formula, you'll get free access to this complimentary, must-have one-hour video training. Go to wwwtheshortbookformulacom. Forward slash bonus to claim it.