The Influential Advisor

091: Find Stories So Powerful Your Clients Can't Help But Share Them | Financial Advisor Book Writing Webinar

• Paul G. McManus

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In this transformative webinar, Paul and Gabe McManus reveal why your most powerful marketing assets—your client transformation stories—are trapped in your head, and exactly how to turn them into a book that builds your practice.

What You'll Discover:

  • The "You have my faith" story that made Gabe triple his life insurance immediately
  • Why Steven's Target bag story about throw pillows made Paul hire him as his financial advisor
  • How Bernd went from "I'm just a numbers guy" to writing a book about Antarctica and retirement planning
  • Morgan's journey from "I'm not a storyteller" to booking the largest podcast in her industry
  • The 2-minute phone technique that captures million-dollar stories after every client meeting

Key Takeaways:

  • Why saying "I have lots of stories" means you have zero usable stories
  • The "Greatest Hits" framework for developing repeatable, powerful stories
  • How to go from blank page to published author in 6-12 weeks (without writing)

Paul and Gabe McManus have helped 500 financial advisors generate $100 million in fees and commissions through strategic storytelling and book authorship. Paul's own book landed him on Michael Kitces' Financial Advisor Success podcast, doubling his business in one year.

Perfect for: Financial advisors who know they should write a book but don't know where to start, aren't "writers," or think their stories aren't interesting enough.

Contact: Gabe McManus gabe@moreclientsmorefun.com to learn more about our author programs.

Claim your free audiobook copy at: www.theshortbookformula.com

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SPEAKER_01:

Hey everyone. Great to have you here with us today. My name is Paul G. McManus, and I'm the CEO and the founder of the short book Formula Publishing. I'm also the best-selling author of a couple books. One, the short book Formula, and another one, Book Marketing for Financial Advisors. And today I'm joined by my brother, Gabe McManus. And Gabe is our director of elite advisor programs and author of the upcoming book, Sharpen Your Message. Now, in the past 10 years, we worked with 500 financial advisors, and we've helped them organically grow their businesses by an estimated$100 million in fees and commissions. And today, we're gonna show you in today's webinar, we're gonna show you how to find stories so powerful that your clients can't help but share them. So, Gabe, can you share a story that shows the real impact that financial advisors are having on their clients' lives?

SPEAKER_00:

Yeah. Hey everybody, uh I get to work with financial advisors all the time as a book coach and to help them tell their stories for the books that they're writing. And I was thinking about this. I really know that they're on to something and that they have a powerful story when after the call that we're on, I find myself sharing that story with other people. So I'll call Paul and I'll tell it to him. And I've shared some of these stories with friends on the golf course, and then I'll even hear them starting to repeat those stories. And so that's when I know that they're really on to something with the stories that they're telling. And so, okay, I've got one that I want to share with you now. And I was at lunch with a financial advisor, he lives near me, his name's Dan, and he was telling me the story about a client that he had just gotten. And the man came in, they were taking a look at his overall financial picture, and that one of the things that Dan noticed was that he needed to have life insurance. He didn't have any coverage. And this client, he's a young guy, he's successful, he's got a great job, he's got a beautiful young family, he's in great shape. He was a biker and he had it all. And so he felt that invincibility of youth. And but my financial advisor friend he kept insisting and being persistent that this was something that he needed to take care of. And he said, Okay, I'm gonna take care of it at some point, but a few meetings happened and he still hadn't done it. And so that persistence, though, he kept making sure that he knew that this was necessary to take care of just any eventuality for the family. And eventually the guy said, Okay, I'm gonna take care of it. And he went and he got the insurance coverage. And then he told me that fast forward six months later, he gets a call from a number that he doesn't recognize, and he answers it. It's the wife of the man, and she gives him the horrible news that her husband had unexpectedly passed on. And then she said something that my friend said that he'd never forget. She said, You have my faith. And he took that to mean that because of that persistence that he had shown, that he had literally saved the family at that point, because that now that the kids they could still go to school, to private schools, and that they could still pay for their home, and that they could adequately grieve for their husband and their father, and money wasn't going to be the issue uh for that family.

SPEAKER_01:

Yeah. And what a difference, right? I mean, it it's uh, you know, at this lunch, you know, imagine hearing that story and being moved to action, which I'll ask about you in a second, versus, you know, the finer points of life insurance and whole life versus IUL and the importance of coverage and just that more technical, um, you know, I think that's a head-centered analysis of why life insurance is important. So it begs the question, Gabe, um, as a result of hearing the story, um, what impact did it have on you? What did you do as a result?

SPEAKER_00:

Right. Well, I I have three teenage daughters, and so I mean, I literally left lunch, went straight home, checked the coverage that I had, and added more because after hearing that, it really motivated me to action. It moved me to make sure that my family was taken care of, you know, if anything ever did happen to me.

SPEAKER_01:

Yeah. And it, and you know, and that shows that, Gabe, that you really love your kids, right? And specifically, how much at what amount do you love your kids?

SPEAKER_00:

Well, I just wanted to make sure that you know that they could go to college since they're all thinking about that right now.

SPEAKER_01:

Okay, good, good. Glad to hear it. So, Gabe, at this point, you've worked with many financial advisors on their books. And so, when it comes to storytelling skills, especially as it you know pertains to writing a book, what are your observations? And more specifically, is that when you work with these advisors and you talk about, okay, what you know, what's a story that helps to illustrate this chapter's point, do you find that that comes very naturally to people, or do you find it's a little bit more you have to coax these stories out of people?

SPEAKER_00:

Well, okay, my first observation is that, you know, because of the work that financial advisors do, that that you're you're living in a world of stories every day because you're around these powerful transformations. And that when financial advisors come to me to help them write their book, I think what happens sometimes is that is that as we're working on telling the story, there's a little bit of carefulness that creeps in. And so instead of jumping right to the perfect story, like the one about the insurance that gets to the heart of the matter and that motivates someone to action, sometimes there's too much on the technical side of things. And there's this desire to make sure that everything's that they're comprehensive about everything and that everything's just right. And so that becomes my job as the book coach. I say, okay, yeah, we're definitely going to cover that. But what are the stories? What are the things that are really going to reach people on a deeper level and that are going to motivate them to action? And so that's that's what we work towards. And sometimes what I hear advisors saying is I ask for a story on a particular subject and they say, Oh, yeah, I've got lots of stories on that. But then it gets hard to pull the specifics out. And that's where I come in to help because I say, okay, we're going to find the story that really makes the difference, just like it did with my financial advisor friend.

SPEAKER_01:

Yeah. And I and I find it interesting because, you know, I think advisors are generally pretty good at storytelling. I mean, you know, especially if they're successful, this is part of how they got to where they are, just the people skills. Um, but when it comes to writing a book, now suddenly it's like imposter syndrome, and I need to sound smart. And, you know, is it okay if I tell the story or not? Um, and you know, just your point, right? It's like one of the most common things we see is that I have so many stories, and yet you have and yet many people, when you ask them for a specific story, it's like, can't think of one, right? I don't know the perfect story. Um, and so give us an example. Tell us a story um about someone that maybe um that you've that you've worked with that helps to highlight this point.

SPEAKER_00:

Okay, so this one is on the flip side of that of having too many stories, because I was working with another advisor, and his name is Burned, and he's an advisor in Irvine, California, and I'm the book coach. And uh so when I first met with him, his comment to me was he says, I don't know if I have any stories. He said, I'm more of a numbers guy. And he says, I don't know, I'm gonna have to really rely on you to do this. And so I said, Okay, let's dive into it. And what I found working with Byrnd is that he actually had these fantastic stories. I mean, his kids, they're Eagle Scouts, and he's one of the troop leaders, and they're doing these incredible trips. They they went to Antarctica on one, and they would do these huge backpacking trips through the Sierra Nevada Mountains in California. And then as he's telling me these stories, then he starts making these connecting points about these stories that are from his life, and then about how he's helping his clients envision their ideal retirement and how he's helping them get to the heart of what their values are and the things that are most important in their life and also the experiences they want to have. And so it's through that process of writing the book, we found out that it turned out beyond what he would have ever even imagined, because the book, it still had all of those technical elements that he wanted in it, but now it was tied to these stories that were unforgettable. And the book's coming out soon. He's gonna be so proud to share that book with his clients.

SPEAKER_01:

Yeah, and and I actually had a chance to speak to Bird recently, and he was telling me it's like, yeah, you know, I almost didn't share the story about Antarctica. I didn't know if it was appropriate for a book on financial advice. I'm like, you went to Antarctica.

SPEAKER_00:

Right, right. I'm gonna save more for retirement now because I want to go to Antarctica. And so it you know, it motivates to action.

SPEAKER_01:

Yeah, I mean, you know, just imagine you couldn't have a better tie-in or just a story. Um, you know, I mean, so many, you know, uh advisors, especially when it's you know doing retirement planning, income planning, it's like, you know, what comes up commonly is not just what you're retiring from, but what are you retiring to? It's like, I want to go to Antarctica. And so I'm so glad that he decided to uh include that story um as one of many in the book. And you know, it it's funny, right? Because, you know, oftentimes because to us, we you know, we do these things day in, day out. You know, you work with clients, you see these transformations, you see these stories, and at some point we just feel like ah, you know, it's part of the job, and you you kind of forget to, you know, you forget the magic of what you're actually helping create. You're helping create certainty in people's future, you're helping give them the ability to retire um, you know, to their dream retirement, etc. Um, so you know, that it it takes, it takes, I would say, a book coach to be able to be that sounding board so that you can test out your ideas, you know, and I would say expand those ideas so that you don't run into what's commonly known as imposter syndrome, right? Where we all we all suffer from it to some degree, but it's where you think, ah, you know, is that worth it? Is that worth it? But uh yeah, so definitely glad that Byrnd included that story. And now that is, I think it's on my bucket list. I don't know. So, Gabe, the next question I have for you is that so when it comes to storytelling, right? Because you know, it's like we talked about why it's important to include Antarctica, but we also need to include the analysis of why maybe an uh you know uh a backdoor mega rock might make sense, right? So, where do you draw that line between technical and entertainment or stories?

SPEAKER_00:

Right. Well, I mean, you better be entertaining because the one thing you don't want to be for your book is boring. That that's the cardinal sin. Because I mean, think about it, the books that you would want to pick up and read and get past page one or two. And so that's you know, working financial advisors, helping them to tell their stories. I've had friends asked, they've said, you know, like you work with a lot of advisors doing this. Aren't all the stories kind of the same? Are you hearing the same things all the time? And I thought about that. I said, not at all. It's always unique, it's always this fresh take because we're not just diving into those technical elements that we're not just talking about the differences and retirement planning, but it goes far beyond that. And it's really about the financial advisor story, either about them personally, which sometimes we include that in the material, just like with Burned, or it's the client experiences and the transformations that they've helped clients achieve and the victories that they've had and the challenges that they've overcome. And so all of that's unique, and that we're able to tell that in these powerful ways that makes it their unique story. And that's the great thing that this showcases what you do in amazing ways, these wonderful things that you're doing in your practices. And then when you share that book with your ideal clients, the clients they're gonna read that book first, and then the book, it becomes it's a trust builder. It builds trust in you and in your process, and it does it in a way that nothing else can.

SPEAKER_01:

Yeah. You know, in in my experience, I've run into two general categories of advisors. The one is like natural storyteller, you know, like Dan, who you mentioned in that lunch setting, one-on-one, you know, they're naturally telling these stories that are impactful. And again, you know, becoming successful. I mean, that's a skill set that many advisors have and they've developed over time. And then on the other hand, I think there's more of the person who sees themselves maybe a little more introverted, maybe more as the numbers person. And maybe they can tell a story here or there, but they don't necessarily um see themselves as you know, as that storyteller, so to speak.

SPEAKER_00:

Right.

SPEAKER_01:

So I want to revisit something that we've talked about, which is being intentional, right? And so for the person who has lots of stories and is telling stories all the time, the only challenge I see that is that maybe they're not as memorable and they're not necessarily repeatable. And so when we comes to writing your book and really creating powerful stories that help to illustrate specific points and chapters in the book, but beyond that, you know, that get that you repeat over and over again because these are your keystone stories. Um, what is it that you're seeing, Gabe? I mean, in terms of, you know, I I think the problem that we see is that an advisor, you know, you say, okay, what's a story that helps to illustrate this point? And what we commonly see is, oh, I have lots of stories.

SPEAKER_00:

Right.

SPEAKER_01:

What's like, well, well, what's one? It's like I got so many, I got so many stories, I can't tell you the one story that's gonna actually do this. So why is that a problem and how do you overcome this?

SPEAKER_00:

Well, Paul, I like you had told it to me this way, and I really liked it. And you said that when you go to see your favorite band in a concert, you are there to hear the hits. I mean, you're not looking for just everything on the album. That's good, but you get excited when they play the greatest hits, and that's when everybody's up on their feet and they're singing along. And it's so important that through this process that, you know, instead of saying just, well, I have lots of stories, then we want to get instead to your greatest hits. And these are the stories that they're illustrating the points that you can tell over and over again. They become your go-to's. And it's not that your go-tos don't evolve or change. I mean, you can sub them in and out, but you want to start off with what is the most powerful story that I can tell? And then when it goes into the book, then you find yourself using it for when you're speaking to your team and to your clients. And then for the clients, those become your standards. And you know, the funny thing is that standards, the greatest hits that you're telling, they don't get old because when you have powerful stories like the one about insurance, I mean, he could tell that to me again and again. And every time it's resonating deeply with me, and it has that amazing impact where I want to go out and I want to share it with other people.

SPEAKER_01:

Yeah, absolutely. It's it's a power being intentional um about stories, it's a very powerful skill habit, um, especially when it comes to a book, because you know, a book is it's permanent, right? You know, it's something that you want to be very intentional about, you want to choose carefully the stories, you want to make sure they're powerful stories because you know, they not only go in the book, but then if you end up doing any speaking beyond the book and talking about the book, you know, you want to have the stories that you that light you up and that you know make an impact and that you know people have their heads nodding along with you. Because, you know, I mean to me that's the thing, is like that's the test when you like tell a story um you know to different people over time and you naturally can see them nodding along and agreeing and you have that expectation, that's when you know that you've really hit a really you've touched upon a good story, which brings me to one of our uh clients. His name is Steven. Um, and you know, you you work with him and I'll let you tell the story, but you know, he had his greatest hits, um, and he had some really powerful stories, and so much so that I actually hired him to be my own financial advisor. I mean, that's that's the power of a story, is that when it really connects with someone, you know, it moves them to action. So um, from your perspective, Gabe, tell us a little bit about Steven.

SPEAKER_00:

Yeah, well, when I was working with Steven, Steven, he had started his career briefly before becoming a financial advisor. He was a teacher, and so he's got this natural teacher's heart. And in our conversations, I mean, I'm just asking him tons of questions and he's giving me all these wonderful stories with his answers, and I just keep asking for more. And I'm like diving deeply to figure out all the things that he's talking about. And then he tells me this one story that just stops me in my tracks because he said that when he was a young financial advisor and he was still in the process of developing his thoughts and his systems, that his wife would come home frequently and she'd have a bunch of target bags in her hand. And I think it was Paul, was it throw pillows in the target bags?

SPEAKER_01:

Yeah, I I just for the record, I love throw pillows. Um, and when my wife, you know, gets more throw pillows for a bed, you know, 10 is not enough. I am always very excited about that.

SPEAKER_00:

Right. And Steven, he says that when his wife came in through the door, that immediately he became judge, jury, and executioner. And he had two questions in his mind. And I'm thinking when he's telling me this, oh, I know exactly what those questions are. And the first one is, how much money did you spend? And the second one is, did we need that? And when he's telling me this, I'm all in because I was seeing myself in that so much from my former relationship and marriage. And I'm thinking that I probably did the same thing. But he said that he realized that this was causing this strain in their relationship and that it got his thoughts to work about a system that could address it because he wanted to get rid of that friction. And what he came up with was this way to create a weekly spending account that both he and his wife would share and it's going to meet their weekly needs plus some. And so he called it it's guilt-free spending. And so he didn't have to question anymore. He didn't have to say anything when she came in with bags from a store because they were both on the same page. And if it was guilt-free spending, there was no issue. And so he didn't have to worry about it. And this brought this harmony to the situation. And when I heard that story, I thought, Stephen, where were you 15 years ago? Because in my former marriage, money was an issue. And I know that's true for a lot of people. And I just thought that those thoughts in that system would have been so helpful then. And so this is how these stories it gets people talking when it's a powerful story like that. Because I think I called Paul right afterwards to tell him the target bag story. And then it creates these conversations that you know, Steven wasn't even a part of, even more, because uh I love to play golf on the weekends. I'm out with my my buddies and we're playing golf, and from time to time, as we're talking, they'll bring some differences up that they're having, maybe with their spouses about money. And you know, it comes up from time to time, and then I'll say, Oh, you know, I I have this story that I want to tell you from this financial advisor and something he shared with me. And as I tell that story, they start thinking that makes a lot of sense, and their heads are nodding along, and then that's a natural opening to say, you know, like, well, I'll give you his book and so you can read more about what he has to say on this. And so it creates those conversations that you're no longer a part of when you tell a powerful story that has impact like that.

SPEAKER_01:

Yeah, you know, and I just wanted to score that, right? I mean, you know, the the thing, you know, so so Steven, you know, someone that we really like, you know, easily refer him. And at the same time, we don't want to, you know, the reason you're the reason clients typically don't are not more proactive about referrals is not that they don't appreciate the work that you do that they do, but it's just it makes everyone uncomfortable, right? It's like, hey, you should go talk to my advisor. It's like, oh, you know, I don't want to be sold to. But you know, when you have those powerful stories that are repeatable, people are sharing, backed by a book, it just creates this natural bridge to go from story to book to now really, I would call it flipping this grip. So it's now it's not like trying to push someone to see an advisor, but now it's like, are they taking new clients? I I hope that they're available. Can I have a screen number? Right. So it's it's a very powerful attraction-based method.

SPEAKER_00:

Yeah, and you know, it really has to start with the heart. That that's the connecting point for most people that you know, once you tell a story that reaches a person's heart, then you can get to their head. But first, we have to end that story. We have to see ourselves in it, and then you can go to the system that's going to solve the problem.

SPEAKER_01:

Yeah. No, and and just just for this one alone. I mean, he calls it the Stephen, he calls it the G4 cash flow model, which if I just said that, I'd be like, you know, I don't care, right? But I hear that story now. It's like, okay, well, how do I do this, right? How do I how do I create this harmony? Um, and again, he's become my my my own advisor. And so my my wife and I have implemented this and and literally like zero money stress. I mean, it's like for something that couples, you know, oftentimes, you know, fight and have stress about, we have a zero. I mean, and it's the system is so eloquently built, but I only got to that level of wanting to know about it and then hiring him to help me implement it because the story got me there naturally.

SPEAKER_00:

Yeah.

SPEAKER_01:

Um, so another thing that you know, we're talking about stories and being very intentional, right? About cultivating them, developing them, and then I would say strategically using them um in a book, in speaking opportunities, etc. And I think as you someone goes along this process and they really take the time to refine and develop the stories and share them, that something interesting happens where a person can have an identity shift, right? So they go from, you know, you know, seeing themselves differently, um, to and it it it's remarkable. And so I'll let you tell the story. Um, but who's someone that we worked with that really stands out to you as someone who's experienced that identity shift from where they started and writing their book to where they're at today?

SPEAKER_00:

Yeah. I want to tell you, okay, about another financial advisor that I've worked with, and her name is Morgan. And by the time I met with Morgan, she'd already written her book with a co-author, but she was preparing to go on Paul's podcast and to talk about the ideas that were in her book. And so I was her coach to help her get ready for the podcast. And the first thing she says to me is she says, I'm not a storyteller. Uh, speaking isn't my thing, that I'm a numbers person. I like to nerd out on the numbers. And I said, Okay, well, let's just get started and we'll see. And so as we worked on it, I found that she really did have these great stories and we start to shape them. And because what we're doing is we're sharpening that message and getting it ready for the podcast. And so she goes on Paul's podcast and she enjoyed it. And then she started wanting to do more. And so quickly she starts booking other podcasts and she's going out. And now that she's feeling that confidence and that ability to share these stories and that she could deliver them for impact and she can get heads nodding along. And so the book was the starting point, but then now she's on podcast sharing it. And so then she texted me one day, and she'd been going on a few, and this is all within a few months, and she says, you know, I think I could be a public speaker in five to 10 years. And I said, I think you're already doing it. And then right after that, she said uh in a text message, she said that she wanted to go on three in one day. And she said, Is that okay? And I said, Absolutely, if you feel up for it. And right after that, that led to booking the largest podcasts in her space. And all this happened very quickly because of exactly what you said, Paul, that identity transformation that happens. And it started with writing the book, because the book it rebrands you as an expert in what you do and as someone who can tell these transformative stories, and then they're refined and they're polished, and they best support your ideas because of getting them down in the book.

SPEAKER_01:

So, Gabe, at this point, um, for someone who's listening and they're thinking, okay, you know, um, I think I'm ready to potentially write a book. Yeah, what's a practical technique that they can take away from today's um webinar? What's something that they can immediately put into action so that they can become more intentional, more strategic about developing those stories that will eventually go into their book?

SPEAKER_00:

Yeah, that's a great question. Okay, I've got something that's going to change your life right now forever, okay? Are you ready? And this is going because you're going to never think about things the same way again. And so I want you to pull out your phone and open up either the notes app or maybe a voice memo, or you could just use your video and you could video yourself doing this. But the next time you're in a client meeting and they come to you and they have a problem, a pain point that they're facing in some situation, I want you to think, oh, story. I'm going to think of this as far as story. And then after the meeting, to use that notes app or to do a video of yourself talking about it and to think about the details. Because sometimes, you know, like we were saying, when a person comes to me and I'm their book coach, and I ask for details and they say, Well, I don't remember what they said. I don't remember what, you know, I said back. And these are great things, great content for your book. And so afterwards, write it down and to put in those details. What did they say? How did they express it? What were the feelings behind the problem they were having and the details surrounding it? And then what did you say? How did you help them to solve their problem? And then you might have to track this over a little bit of time because, you know, like as you're building towards resolution, but then as you get there, record that too. Because when they've felt a sense of freedom or relief and they've moved past the problem and they're feeling good, you know, what did they say then? How did they express it? Because those are the things that really draw me in so powerfully. And hopefully the reason why you'll never think the same way about this again, because the next time you're in that client meeting, you're going to think, oh, story, this is a good story. And then you write it down. And then when you get to me as your book coach and I say, okay, do you have a story? You say, Oh, I've got the best story. And then it'll come out in this wonderful, transformative, and powerful way in your book.

SPEAKER_01:

Yeah. And what I find about this, you know, it's like when you when you take this mindset, it can actually make what you already do day to day even more fun, even more impactful, because now you're you're you know, you're not just going to work and doing kind of the same old thing, you know, after time, you know, going through the motions, whatever you, but now you're like looking through a fresh set of eyes about okay, you know, what story is here? Um, you know, it's kind of like the the old adage, it's like when you buy something and suddenly you start seeing it everywhere, right? It's like um, I recently got a Tesla and I I and I freaking love my Tesla. Now suddenly I see Teslas everywhere. So, you know, when you're starting to think this way, you go into these clients' meetings, and maybe before the story didn't quite stick out to you as well, but now you're like, there's a story in every single meeting, potentially, right? Um, Gabe, so let's talk a little bit about um how people can potentially work with us. We have three different author programs, and tell us a little bit about the process. And so, specifically, the questions that come up is how long does it take? You know, do I need to take a sabbatical, grow a beard, and rent a cabin in the woods? You know, how long does it take? And then I think the second thing is, you know, it's like I'm not a writer. You know, it's like, you know, it's like you want me to get stories in, but I'm not a writer. Right. That's another aspect. I guess the final part of that is is it is it a difficult process or is it a fun process?

SPEAKER_00:

Right. Well, uh, heading off to a cabin in the woods and taking a sabbatical sounds pretty good, but you know, most of us don't have any time for that. So it's our platinum program. You know, we then you get the cabin in the woods. But our process, it's designed for busy, successful financial advisors. And you know, some have already started writing maybe an outline, or they've been thinking about doing a book for years, or they're just realizing now like how helpful a book could be to position yourself as an expert in what you do. But like Paul said, we take you from the blank page to the finished book, and it's six to 12 weeks, and this is meeting just one to two hours per week, and you talk out your stories, we handle the writing, and I'm there every week keeping the momentum going so the book actually gets done. And you know, the funny thing is, I mean, you know, it seems like you know, writing a book might be, you know, very serious, but we have a great time, you know, doing these conversations and bringing your stories to life. And then through that process, it's fun, and then soon you're holding your book.

SPEAKER_01:

Yeah, and and that's one of the most transformational things that you can do in your business and just in your professional, um in your professional life. I mean, a lot of people, you know, they it's on their bucket list. One day I'm gonna write the book, but you know, you can absolutely do it right now. Our process, as Gabe said, is designed to help you facilitate doing it in six to twelve weeks, um, in as little as two to three hours per um per week. You don't have to be a writer. We guide you through the process. So it's it's very, it's very um turnkey in that sense. Um, it's fun and it's enjoyable. You know, the biggest complaint we get is that once it's over, it's like we don't get to meet anymore. I've enjoyed enjoying our conversations. But there's nothing like when you finally publish or when we help you finally publish the book, um, you have it in your hand and you're able to share it with your friends, family, clients, prospects, et cetera. And we also help you, um, as part of our processes, we also help you uh make it an Amazon bestseller. So you not only get that author status, but now you get that bestseller author status as part of it. And what I love about being an author, um, especially as applied to business development. And growing your practice is that there's so many different ways that it's going to benefit you. And we've talked about some today. You know, one, it's going to make everything that you already do more efficient and better ROI, right? And what without getting too many details, it's going to make your referral process much, much, much better. It's going to make any dollars that you spend on marketing much, much, much, much more efficient, much higher RI. But on the other hand, it also opens up doors that you didn't even necessarily realize were possible, or that maybe you tried to access, but maybe weren't accessible before becoming an author. And I'll just share a personal story there in that I've written a couple of books, and one of my strategies for marketing is once I publish the book, I want to go on podcasts, other people's podcasts, so that I can create awareness with my ideal clients and leverage the audience that other people have built. And I've done this very successfully. And in the financial advisory space, which is where my clients are, the biggest podcast there is is Michael Kitsis' Financial Advisor Success Podcast. And so if you're not already familiar with that, definitely Google it. He has the biggest, probably, you know, he's probably the biggest thought leader when it comes to podcasters, et cetera, in the financial advisory space, but extremely competitive to get on the podcast. But my team reached out and we were accepted, right? And why were we accepted? Was it because I'm an exceptional speaker? No. It's because I had the book, I had the positioning, I had the bestseller, and he was interested in the topic. And so he invited me on. I had the chance to do that. And that episode just dropped at the end of last year. This year, you know, nine months in, my business has doubled, right? And I just shared that to showcase how impactful a book can be for your business, right? There's, you know, there's all kinds of benefits to it, but it can open up these doors, like Yapes about Morgan. It can transform your identity. Um, you know, it can do all these amazing things for you and your business. And I think bottom line is just fun. It's just, you know, it's just fun, right? It's probably the most enjoyable marketing and business development that you can do. Um, and so uh let me switch the slide real quick. So final steps. Um, if you're uh interested in learning more, again, we have three author programs. Um, the next step for you to do is to reach out directly to Gabe. Um I have his email on the screen. It's Gabe at more clientsmorefun.com. It's G A B E at more clientsmorefund.com. Or again, if you can see the screen, we have a QR code there. Um and you can simply take your phone, uh, get the QR code, and that'll take you directly to Gabe's calendar. It's a 30-minute call. Um, Gabe, are you you know, are you nice on these calls? Um, how do you handle these calls?

SPEAKER_00:

Right. No, I'll look forward to speaking with you about your stories and about how we can get them into your book. So we'll have a good time discussing that.

SPEAKER_01:

Nope, no pressure. It's just really meant to see if there's a good fit, um, discuss your potential um topic. We really want to also talk about is the potential ROI, right? You know, is this good use? Do you have an idea? And how can we use this to help you build your practice in such an enjoyable way? So we encourage you if you think that this is a good idea, reach out to Gabe, schedule that call, and we'll see you there. So thank you so much for your time today. We appreciate it, and bye for now.

SPEAKER_00:

Thanks, everybody.